ROAS and CTR rank your winners. They don't explain them. Creative Tagger classifies the creative itself — hook, angle, talent, format, offer — across 21 dimensions, then hands that structure to your AI agent alongside your performance history, so it can tell you why the winners won and what to make next.
No credit card required. Free tier includes MCP + dashboard access.
Sign up free, then connect the hosted MCP URL to Codex, the ChatGPT desktop app's Codex host, or another bearer-token MCP client.
Native Meta OAuth is read-only from the dashboard. Creative Tagger pulls your creative and its performance — spend, ROAS, hook rate — and never writes back to your account.
Your agent calls Creative Tagger's tools directly — strategy matrix, hook search, briefs, weekly digests — grounded in your own tagged library and results.
Creative Tagger ships a bearer-token Streamable HTTP MCP server for Codex CLI, the IDE extension, and the ChatGPT desktop app's Codex host. ChatGPT web and Claude hosted connectors need OAuth and are not enabled yet.
Plus VoC quotes and Brand Brain memory tools. Full list in llms.txt.
Every analysis is saved to your library. The strategist reads your library + your saved brand voice, audience, and anti-patterns — then answers strategic questions with concrete, taxonomy-backed briefs.
Auto-detects format from your input. Same structured taxonomy across every creative type.
Short-form video with full visual, audio, and transcript analysis. Frame extraction, trending audio detection, AI transcription.
Image ads with text overlay extraction, dominant color detection, and auto aspect ratio. Same visual taxonomy as video.
Per-slide classification plus aggregate analysis. Detects narrative arc and visual coherence across all cards.
YouTube and long-form content with automatic chapter detection, content structure analysis, and pacing pattern classification.
Renders desktop and mobile via headless browser. Extracts headlines, CTAs, form complexity, social proof, and visual hierarchy.
HTML email analysis with subject line extraction, CTA clarity scoring, visual density classification, and personalization detection.
Creative Tagger keeps a stable base layer for benchmarking, then lets every brand extend it with allowed values, aliases, entities, segments, and naming rules. Your reports stay comparable; your strategist still speaks your brand's language.
Motion is powerful, but its intelligence still centers around Motion's dashboard and vocabulary. Creative Tagger gives you a standard taxonomy that each brand can customize without breaking reporting.
About 1 in 20 tested ads becomes a winner at the baseline hit rate. Elite teams convert 8–9% — and ship more ads. Enter your volume. The arithmetic does the rest.
Peer volume by tier: Motion Creative Benchmarks 2026 — median vs top-quartile new ads per week (Micro 2.8 vs 4.8 · Large 11 vs 31 · Enterprise 19 vs 55). Winner = an ad that beats your account’s goal metric at meaningful spend.
Beta customers get the full 21-dimension intelligence layer, ongoing classification, and one completed historical Meta import per subscriber across all workspaces and Meta accounts, up to 37 months.
Free and Creative Intelligence Beta are the complete launch catalog. Beta pricing includes 72 successful classifications each month, then $0.40 per additional successful classification. One completed historical Meta import per subscriber across all workspaces and Meta accounts is included, up to 37 months. Check live plan and checkout availability →
MCP server is the recommended path. REST API, Help Docs, and launch notes for everything else.
Taxonomy, memory, and a strategist for Codex, compatible MCP clients, and your own API workflow. Start with the free agent view; upgrade for full intelligence.